So you might be wondering whether Twitter is good for businesses or whether it’s still a valuable social media platform to even any time on?
Well, one thing’s for sure, being on Twitter can help you gain more exposure, allow you to communicate with your followers in Real-time and allows you to become an authority in your field and have a voice online.
The biggest testimony of this can be seen when we look at the incredible success of Donald Trump’s presidential campaign. Trump used this global platform for sharing outrageous Tweets which only worked to his advantage and solidified his standing in the game. And, the rest, as they say, is history!
It is, therefore, safe to say that if used rightly Twitter is an incredibly powerful platform for businesses. Still feeling sceptical?
Keep reading to know what this social media platform can do for brands.
1. Connecting with others – In the age of Digital, you need to constantly be engaging online in order to stay relevant. Frequency and consistency topped with engagement are the keys when it comes to social media marketing. Creating brand familiarity and developing a voice online is vital to your success.
You need to invest some time and thought when it comes to your brand strategy and stick to it consistently.
It is also very important to follow others on Twitter, especially key influencers and those with a big following. You will need to comment, retweet and make efforts to engage with these key influencers, in order to hopefully catch their attention enough so that they tweet you back or retweet whatever it was you posted to their followers.
Keep in mind that this is why posting relevant and engaging content is so important, you want people to engage with it and potentially find it interesting enough to retweet with their audience.
This will help you grow your Twitter account exponentially.
2. Wide Audience- Twitter is a platform that allows your content and message to be seen by a wide audience, as long as you don’t set your tweets to private of course. It also gives you the ability to have one-on-one personalised conversations with your followers via inbox or publicly if you wish to increase your exposure.
Whenever someone follows you on Twitter, you can easily check out their profile, then return the favour by following them back and take it up a notch by sending them a personalised or even automated thank you message to show them some love and to increase your odds at having their followers see your tweet and follow you as well! Exposure, Exposure, Exposure.
3. Competitor Analyse- Twitter allows you to perform competitor analysis and listen to your select market. It allows you to Identify your influences, social audience, and the topics they care about and see how and what these Influencers tweet, how often they are tweeting and what their marketing campaigns look like and more.
Twitter also you to check out the analytics of your account and track how your tweets are performing and how much engaging you are getting.
There are also some awesome social media management software’s on the market, such as Agora Pulse that let you have a deeper look at the analytics of your social media accounts in order to get even more strategic and post more of your audience engages with the most and at the most optimal times.
4. A way to keep people informed – Twitter is an excellent platform in order to keep your followers up to date and engaged. Going to launch a product soon? Have a sale this weekend? Share it on Twitter, or perhaps use the live feature and whatever it is with your audience via live video streaming! Get your audience involved and engaged and stay on their radar!
5.Marketing that doesn’t cost a dime – All you need is a compelling 140 characters long tweet and with just a click of a button, it’s ready to be shared with all your followers and every other person on Twitter who gets to see it as a result of them re-tweeting and interacting with your post. Hence why posting interesting content is so important!
6. Receive customer feedback – Customer feedback is the most valuable thing for any business. It allows marketers and people like yourself to find out what their audience wants and improve the quality of their product or services.
It doesn’t always have to be absolutely amazing content, sometimes it can be as simple as asking your audience a question.
For example, some brands and celebrities will ask their followers which lipstick shade they want to see get released next?
They are able to assess what their fans and customers want more of and then work towards providing more of what their fans and followers want to see!
1. Offer Real-time Support- Many brands are now Twitter to offer their customers and followers with real-time support.
Take for example Hootsuite, a social media platform that allows you to manage your social media accounts. Hootsuite allows their fans to tweet them with their issue or inquiry and get a prompt response back! These brands are on point when it comes to tapping into the ability to humanise their brand and maximise exposure whilst providing an easy way to give their customers instant, accessible support!
2. Stay on peoples radar, Increase Sales – There’s more to Twitter than just socialising with people. It’s a way to convert potential leads into customers. According to a survey, almost 60% of followers are more likely to buy a product from a brand, once they start following it. Additionally, 50% of Twitter users are likely to try out services and products from a brand that they follow online when they see other friends and people interacting with the brand. People buy from people they trust.
Staying consistent and staying on your audience’s radar increases your brand loyalty, and if done right, you can establish yourself as a reputable person or brand in your industry, that people will remember, recommend and retweet more likely than not, go to when the time is right.
There is so much we could discuss when it comes to Twitter but we hope this helped and gave you some inspiration.
Please feel free to share useful ways in which you may also be using Twitter below.